Apr 12, 2024
In this episode of the
Moco Business Buzz a special series on the Marketing 101 for Small
Business Owners show, I interview Wendy Iglehart, a psychotherapist
who recently moved her practice to Gaithersburg. Wendy discusses
the difficulties of marketing her private practice, especially
after transitioning to telehealth during the pandemic and shifting
to a fee-for-service model. She talks about the complexities of
using social media ethically in her field and her struggle to
understand SEO and reach her target audience. I offer marketing
advice while Wendy reflects on the importance of authenticity and
making decisions aligned with her values. The episode touches on
the personal and professional growth of small business
owners.
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